Bashundhara launches toiletries venture

Bashundhara Group has launched the toiletries venture to increase local brand presence in the growing market of fast-moving consumer goods (FMCG) industry dominated by foreign companies.

“There is a huge market of toiletries products in Bangladesh. It’s a market of around Tk 200 billion. Most of the portion of this industry is dominated by foreign brands. Why we use foreign brands when our local companies introduce quality products,” Safwan Sobhan, vice-chairman of Bashundhara Group, said the inauguration programme of toiletries venture as chief guest on Sunday.

The company organised a grand launching event at International Convention City Bashundhara (ICCB) in the capital.
Addressing the programme, Safwan urged all to use local brands to support the growing trend of gross domestic products (GDP) keeping money inside the country.

“When we started tissue products, it was a courageous steps from us. Now, Bashundhara Group is exporting tissue across 25 countries of the world adding value to foreign exchange reserve of the country” he said.

The primary objective of Bashundhara Group is to make these high-quality toiletries products accessible to the masses across the country through affordable pricing and robust distribution channel.

Bashundhara Group deputy managing director Mustafizur Rahman said the company has set up plant to produce world-class consumer products including cosmetics and oral care products in future.

The officials hoped that Bashundhara Toiletries will export quality products ‘soon’ for contributing to the foreign exchange reserve in the country.

Bashundhara Toiletries chief sales officer Mohammad Masudur Rahman, chief fianancial officer Mohammad Kamrul Hasan, company secretary Mohammad Majedul Islam, head of marketing Mohammad Alauddin and deputy manager Shoaib Mahmud were, among other high officials, present on the occasion.

Bashundhara Toiletries has introduced a range of products including Bashundhara Power Wash Detergent Powder, Bashundhara Xtreme Toilet Cleaner, Bashundhara Lit Dish Wash Liquid and Bar, Bashundhara Air Freshener, Bashundhara Xtreme Plant Fiber Coil, and Bashundhara Smilezy Toothpaste in the categories of Home Care, Personal Care, Hair Care and Oral Care.